H2 Equity Partners sells Oerlemans Foods Group to Virto Group

H2 Equity Partners is pleased to announce that it has sold Oerlemans Foods Group (“Oerlemans”), a producer and supplier of freshly frozen vegetables and fruit to Virto Group (“Virto”), a leading company in the production and distribution of deep-frozen vegetables for retail, foodservice and industry.

With this acquisition Virto further strengthens its position in the growing international market for freshly frozen vegetables and fruit. Joining forces with Oerlemans provides significant synergies in a number of areas and allows Virto to meet the increasing customer demand. The acquisition will create a global player with 400+ million euros sales and a footprint in the 4 main European harvest areas – Spain, France, Benelux/Germany and Poland.

Javier Virto, CEO of Virto, commented: “This acquisition of Oerlemans allows us to further improve and reinforce our product range and service offerings to current and potential customers.”

Raoul Vorage, CEO of Oerlemans, commented: “Joining forces with Virto, the industry leader in the field of quality, availability and innovation, is a true recognition of our hard work to find the best solutions for our customers.”

Peter Kroeze, Partner at H2 Equity Partners, commented: “After the acquisition of Oerlemans in 2014 the company has successfully been transformed into a frozen potato business – acquired by Lamb Weston/Meijer in 2017 – and a frozen vegetables business. The combination of Virto and Oerlemans makes a lot of sense in today’s consolidating frozen vegetables market. We thank management for the cooperation, their leadership and commitment and wish them a lot of success going forward.”

Oerlemans and H2 were advised by Squarefield Corporate Finance (M&A), Deloitte (financial) and Houthoff (legal).

For more information, please see the press release from Virto.

Terry Musson

The Amberon Group is a market leading traffic management provider to the utilities and Local Authority markets. Amberon was established in May 2002 with our first depot in Paignton, South West England. Our founding core principles remain at the heart of everything that we do and our continued desire to achieve our purpose; to provide the best service in the Traffic Management sector. This has been the foundation for our success and has cemented our position as the market leader in TM.

During the initial transaction we never felt under any pressure & instantly recognised we would become part of the family. H2 took the time to listen to our views & business strategy, it was obvious from the very beginning that they would be the perfect partner for us.

The guys at H2 have enabled us to continue the momentum & have provided the expertise & knowledge to help us continue on the journey to constantly improve our service offering.

Working with H2 during the last 2 years has given us additional support not just financially but the advice & expertise has helped analytically & strategically.

The ambition and the drive H2 have is extremely infectious & continues to assist the group to overachieve.

It’s enormously reassuring to know H2 will always be at the end of the phone to offer advice but heartening to know they have the trust in us to deliver.